Understanding User Interactivity

July 23rd, 2011

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It’s a great thing to know how many users visit your website and what page they view when they arrive (which analytics has always been able to tell us) but how do they actually interact with the design?  What features are clearly more effective than others?  Is your online presence helping you reach the goals of your business?

An Evolution in Analytics

A Heat Map for user clicks on a page

A Heat Map for user clicks on a page

With the latest advent in analytics – Event Tracking and Usability Testing – we can break the design into pieces and find out exactly what users love about your website…and what they don’t.

Utilizing advanced Google Analytics tools and other technologies, we can track intricate details, like which links and buttons are used the most, how long users view a certain page or section and even when they hover over a link but don’t click it!

Engage Your Audience

This new way of analyzing user interactivity with your website opens a whole new world for improving your online presence.  Once the data is gathered, we can modify the website design to ensure that you not only improve your desired goals for your website, but also improve the user’s experience with your website to ensure they are finding what they want in the easiest, most efficient way.

Utilizing this more intricate form of analytics means that your website will be a constantly evolving medium that is always catering to exactly what your users want, and when you care enough to engage your audience in the ways they want to be engaged, you’ll also be maximizing your potential for creating a customer.

The web and it’s users are changing every day.  Will you change with them?  Contact us to find out how we can help you get started.

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