How much should a website cost?

February 20th, 2011

Bookmark and Share

We know that anticipating the cost of web design can be nearly impossible. With large agencies, off-shore companies and “weekend web designers” presenting a huge variance in fees, an accurate cost estimate can be elusive. To help you find some answers, we thought we’d offer our perspective. But, before we do…

We Have Some Exciting News

In the same week we learned that our EcoNest site won an American Design Award (for innovation in graphic and web design) we found out our own website was nominated for a CSS Design Award! We’re honored to be recognized among such creative designers and credit our clients for having such great projects to lend our talents to.

Okay, onto the burning question….

So, how much should a website cost?

A Website is Like a House

Asking how much a website should cost is a lot like asking what a house should cost. Unless you want a basic template (the equivalent of a prefabricated home), there are a lot of factors to consider. How big do you want it to be? How do you want it to look and feel? Who will be using it and how? What kind of unique features are you hoping to have?

What Must Your Website Do For You?

The sky is the limit to what your website can do for your business. Are you looking for unified graphics designed to fit your branding? Sleek image galleries? Or even more complex features such as a gift registry or a custom database? Keep in mind that custom design, complex content management and advanced features drive up cost but they also drive up value. Think about the end goal you are hoping to achieve with your website and then consider the investment that is worthwhile for you to make, to achieve your desired results.

The Numbers

In doing our research we found a range of $2,000 to $250,000 for a website! For a static small business website an average seems to be between $3-5,000 (and often adding content management adds about $1-2,000 to the price), whereas a larger corporate site can be $15,000-$125,000+. Ecommerce sites start around $7,000-$10,000 and go up depending upon the custom programming and styling requested. We recommend typing the phrase “how much should a website cost” into your search engine and checking out the results for yourself.

Bookmark and Share