Essential Email Marketing Tips

June 27th, 2011

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Regardless of the size of your business or its particular goals, one of the best ways to stay in touch with your customers and enhance brand recognition is to send e-newsletters much like this one. For your e-newsletter campaign to be effective though, we suggest the following:

E-mail Marketing Pointers EcoNest newsletter we designed

  • Use a Branded Template – the template should be consistent with your website and your advertising too, thereby ingraining identity awareness
  • Write Brief, Clear Copy – keep it short and simple and break copy up with headers…ideally stick to no more than 3 topics
  • Include Imagery – a nice photograph that illustrates your point works wonders at engaging readers
  • Track It – using a bulk email service like Mail Chimp that can ensure at least a 99% deliverability rate, as well as track open and click-though rates

Analyze & Refine

Stay informed about how successful your campaign is with customers.

  • How many of them open and read the email?
  • How many click on the e-mail’s links? Which links do they click on?
  • When do people tend to open your e-mails?
  • Which people open your emails on a regular basis? Which do not?

Awareness of these answers can help guide you to a new and improved e-newsletter approach, geared toward what your customers really want to see.

Can We Help You?

We design custom e-newsletter templates and provide ongoing e-newsletter campaigns and tracking reports, as described above. If you’d like to reach more customers through email, get in touch and tell us about your goals.

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